Client: Marina Abramović Institute

Services: Website Creation

Description: I was in charge of developing the evolution of MAI's old website to better feature their digital assets. This involved a deep dive into their video archives, bringing the project pages to life with their 10 years of video and art content. A new, in-depth page on the iconic Abramović Method was part of this effort. 

The goal for me was to turn the website into a research tool, an open archive for art enthusiasts to navigate the projects with a deeper understanding.

The website also featured the opportunity to book a spot on one of the Institute's legendary workshops, following the method of Abramović. To support this initiative, which is done in order to support artists and art projects around the globe, I helped the team to set-up their e-commerce tooling with full Stripe integration, customer email journey, and a connected CRM system.

Special thanks to the MAI team for this amazing opportunity and such fantastic teamwork with their archives.